📋 Complete Q&A for 4ThisHouse Website
💰 PRICING & FEES – UPFRONT COSTS & REBATES
Q: What are your pricing plans and upfront costs? A: 3 transparent options with upfront fees:
- Nationwide FSBO: $199 (pay upfront, keep $199 – no rebate)
- Flat Fee MLS: $299 (pay upfront, get $350 back at closing = $51 PROFIT!)
- No-Fee MLS: $595 (pay upfront, get $595 back at closing = $0 cost + 180-day guarantee)
Q: Do I have to pay anything upfront? A: Yes, all plans require upfront payment: $199, $299, or $595 depending on your chosen plan. However, our $299 and $595 plans include rebates at closing that make you profit or break even.
Q: What is the $595 admin fee and how is it different from my upfront cost? A: Two separate fees:
- Your upfront listing fee: $199/$299/$595 (what you pay us to start service)
- $595 admin fee: Paid by the BUYER at closing (industry standard, covers our ongoing services)
- Your rebate: We rebate your upfront fee from the buyer’s admin fee payment
Q: How does the rebate system work exactly? A: Here’s the money flow:
- You pay: Upfront listing fee ($199/$299/$595)
- At closing: Buyer pays $595 admin fee to us
- We rebate you: From buyer’s payment:
- $199 plan: No rebate (you keep your savings vs 6% commission)
- $299 plan: $350 rebate (you PROFIT $51)
- $595 plan: $595 rebate (you get everything back)
Q: Is the $595 admin fee industry standard? A: Yes. Most brokerages charge admin fees between $395-$995. Ours is mid-range and allows us to offer rebates to sellers while maintaining full service quality.
Q: Why does the buyer pay the admin fee instead of me? A: Florida law allows this structure. The admin fee covers transaction coordination, compliance, documentation, and marketing. It’s disclosed to all parties and collected at closing like other settlement costs.
Q: What if the buyer refuses to pay the admin fee? A: Very rare. Admin fees are standard in flat-fee transactions and disclosed upfront. Buyers expect this fee structure. If issues arise, you can negotiate or pay it yourself.
Q: Is the $595 plan really risk-free? A: Triple protection guarantee:
- Full refund option: 100% money back if no acceptable offers in 180 days
- Closing rebate: Get your $595 back when you sell
- Free continuation: If you don’t take the refund, listing continues FREE until sold
Q: When do I pay and when do I get money back? A: Payment timeline:
- Immediately: Pay upfront fee when submitting listing
- At closing: Get rebate from buyer’s admin fee payment
- 6-month option: $595 plan can request full refund if no sale
- After 6 months: $595 plan continues free if no refund taken
Q: How much will I save vs traditional agents? A: Massive savings: Traditional 6% on $400K home = $24,000. Our cost = $299 (and you get $350 back!). Net savings: $24,051 and you PROFIT $51.
🏠 LISTING PROCESS & REQUIREMENTS
Q: How do I list my home? A: Simple 3-step process:
- Choose plan & pay upfront fee (2 minutes)
- Submit property details & photos (15 minutes)
- Electronic signature → Live on MLS in 24 hours
Q: What do I need to get started? A: Required items:
- Property ownership verification or written authorization
- High-quality photos YOU own (no internet downloads)
- Property details (beds/baths/sqft/year built)
- Accurate property description
- Pricing decision
Q: Can I use photos from Zillow or other websites? A: ABSOLUTELY NOT. Using downloaded photos violates copyright law and voids your contract with NO REFUND. You must own all photos or have written photographer permission.
Q: How quickly will my home be listed? A: 24-48 hours: MLS listing active within 24 hours, syndication to Zillow/Realtor.com within 48 hours, full website distribution within 72 hours.
Q: What if I’m not the property owner? A: Written authorization required from the legal owner. We verify ownership for all listings to prevent fraud.
Q: Can I list if I already have a listing agreement? A: No. You cannot have multiple active MLS listings. Current agreements must be properly terminated first.
Q: What areas do you serve? A: Florida MLS coverage:
- Southeast Florida MLS (Miami-Dade, Broward, Palm Beach)
- Northeast Florida MLS (Jacksonville, St. Augustine, Gainesville)
- Mid-Florida MLS (coming soon)
Q: Can I make changes after listing? A: Yes! Update price, photos, description anytime through your dashboard. Most changes are free, major restructuring may have fees.
📊 MLS & MARKETING EXPOSURE
Q: What is MLS and why do I need it? A: MLS (Multiple Listing Service) is the official database where real estate agents find properties for buyers. Without MLS, you miss 80% of qualified buyers who work with agents.
Q: Where will my listing appear? A: Maximum exposure:
- Official MLS (visible to all 50,000+ Florida agents)
- Zillow, Realtor.com, Trulia, Homes.com
- 100+ real estate websites via IDX feeds
- Social media marketing campaigns
- International buyer networks
Q: Will real estate agents show my property? A: Absolutely! Your listing has full MLS exposure. Agents actively show our listings to qualified buyers and often prefer them due to savings potential.
Q: What marketing is included? A: Comprehensive marketing:
- Professional MLS listing with all photos
- AI-powered property descriptions
- Social media promotion
- Email marketing to agent networks
- Premium plans: Virtual tours, enhanced photos
Q: Do you provide professional photography? A: Available as add-on. Basic plans include photo upload support. Professional photography packages available for $150-$300 depending on property size.
⚖️ LEGAL & COMPLIANCE
Q: Are electronic signatures legally binding? A: Yes, fully legal. Electronic signatures comply with ESIGN Act and UETA – same legal weight as handwritten signatures. Timestamp and IP address recorded for verification.
Q: What are my legal responsibilities as seller? A: Key obligations:
- Provide accurate property information
- Disclose all known material defects
- Comply with Fair Housing laws (no discrimination)
- Update listing status within 24 hours of changes
- Respond to MLS compliance requests promptly
Q: What happens if I get MLS fines? A: Your responsibility if caused by:
- Late status updates
- Inaccurate information provided
- Non-compliance with MLS rules We help you stay compliant, but fines from your actions are your cost.
Q: Do you provide legal advice? A: Limited scope. We provide licensed broker guidance but recommend real estate attorneys for complex legal matters, contract negotiations, and closing issues.
Q: What disclosures must I make? A: Florida requires disclosure of:
- Known structural problems
- Environmental hazards
- HOA information
- Recent repairs or improvements
- Any material facts affecting property value
🏡 FLORIDA MARKET CONDITIONS
Q: How is the current Florida real estate market? A: Strong seller’s market:
- Southeast FL: $425K median (↑3.2% quarterly), 32 days average market time
- Northeast FL: $385K median (↑2.8% quarterly), 28 days average market time
- Low inventory (2.1-2.3 months supply) favors sellers
Q: Is now a good time to sell? A: Excellent timing: High buyer demand, low inventory, stable interest rates. Our clients average 30 days to sell vs 45-60 with traditional agents.
Q: How do I price my home competitively? A: Pricing strategy: We provide market analysis and comparable sales data. Consider professional appraisal or BPO for accuracy. Competitive pricing attracts multiple offers.
Q: What about seasonal market trends? A: Year-round opportunity: Spring peak season, but Florida’s climate creates consistent buyer activity. Winter brings serious buyers with less listing competition.
Q: How long until my home sells? A: Our track record: 92% of listings sell within 6 months, average 30 days on market. Proper pricing and presentation are key factors.
🤝 BUYER INTERACTIONS & SHOWINGS
Q: How do buyers contact me? A: Direct communication: All buyer inquiries forwarded immediately via email/text. You receive buyer agent contact info and can communicate directly.
Q: Do I need to pay buyer agents? A: Your choice. No requirement to offer buyer agent compensation, but you may choose to offer it separately (outside MLS) to attract more showings.
Q: How do I handle showings? A: You coordinate directly with buyers and agents. We provide showing instructions in MLS remarks. Consider using showing services for convenience.
Q: What about offers and negotiations? A: You handle directly. Offers come to you for review. We don’t negotiate on your behalf. Strongly recommend real estate attorney for contract review.
Q: Can I work with international buyers? A: Yes! We market to international networks and can connect you with attorneys specializing in foreign buyer transactions.
Q: What if I get multiple offers? A: Great position! Review all offers carefully, consider terms not just price. Attorney consultation recommended for multiple offer situations.
📞 SUPPORT & ADDITIONAL SERVICES
Q: What support do you provide? A: Licensed broker support includes:
- MLS compliance assistance
- Lead forwarding and coordination
- Marketing optimization advice
- Technical dashboard support
- Transaction guidance (non-legal)
Q: Do you negotiate on my behalf? A: No – limited service model. You handle negotiations directly or hire separate representation. We can recommend experienced real estate attorneys.
Q: Can I upgrade to full-service representation? A: Yes! Full-service option available with 3% commission, no upfront fees, complete representation and negotiation.
Q: What if I need help during the process? A: Multiple contact options:
- Phone: +1-954-608-2713 (business hours)
- Email: 4thishouse@gmail.com (monitored daily)
- Dashboard messaging system
- Emergency assistance available
Q: Do you offer additional services? A: Add-on services available:
- Professional photography ($150-$300)
- Virtual tours ($200-$400)
- Drone photography ($300)
- Staging consultation ($500)
- Attorney referrals
🔄 CHANGES, CANCELLATION & GUARANTEES
Q: Can I cancel my listing? A: Yes, anytime. No penalties for cancellation. Refunds only available before MLS activation (minus $25 processing fee).
Q: What is the 180-day money-back guarantee? A: $595 plan only: If no acceptable offers received within 180 days, request full $595 refund. Must maintain active listing and comply with all terms.
Q: What qualifies as an “acceptable offer”? A: Reasonable offers: Any written offer at 90% or more of listing price with standard terms and qualified buyers.
Q: Can I change my price after listing? A: Yes, unlimited price changes through your dashboard. Market feedback often leads to strategic pricing adjustments.
Q: What if I want to switch to traditional agent? A: Simple process: Cancel with us, wait for MLS removal, then list with new agent. No restrictions after proper termination.
Q: What happens after 6 months on $595 plan? A: Two options:
- Take refund: Get full $595 back if no acceptable offers
- Continue free: Keep listing active at no cost until sold
🌐 TECHNOLOGY & DASHBOARD ACCESS
Q: How do I manage my listing? A: User-friendly dashboard at 4thishouse.com with login credentials provided. Mobile-optimized for smartphone access.
Q: What can I see in my dashboard? A: Complete analytics:
- View counts and inquiry tracking
- Lead contact information
- Market performance metrics
- Photo and description editing tools
- Status update controls
Q: How often is data updated? A: Real-time updates: MLS data refreshes every 15 minutes, website syndication within 24 hours, analytics updated hourly.
Q: What if I have technical problems? A: Technical support available via email or phone. Most issues resolved within 4 hours during business days.
Q: Can I access my listing from mobile? A: Yes! Fully mobile-responsive dashboard. Manage your listing from any smartphone, tablet, or computer.
🏢 ABOUT 4THISHOUSE & CREDENTIALS
Q: Who is your principal broker? A: Joseph Fansler, Florida Licensed Real Estate Broker #302992. Fully licensed, bonded, and insured Florida brokerage.
Q: How long have you been in business? A: Established Florida brokerage with years of experience in flat-fee MLS services and traditional real estate transactions.
Q: Are you properly licensed and insured? A: Fully compliant: Florida real estate license, E&O insurance, MLS memberships, proper regulatory compliance and oversight.
Q: Why choose you over competitors? A: Unique advantages:
- Licensed broker support (not just tech company)
- Real IDX/MLS integration
- Profit-sharing rebate structure
- Money-back guarantees
- 92% success rate
Q: Do you serve other states? A: Florida focus currently, but expanding nationally. Contact us about serving other markets – technology ready for multi-state expansion.
Q: How do I contact you? A: Multiple contact methods:
- Phone: +1-954-608-2713
- Email: 4thishouse@gmail.com
- Website: https://4thishouse.com
- Business Hours: Monday-Saturday 9AM-6PM EST
